Are those New Year’s resolutions aimed at catching up with the times beginning to slip your grasp? Have no fear. Following these simple suggestions from Meister Media Worldwide’s Jim Sulecki will push you toward embracing “Plan B” in … read more
In this post, Jennifer Garrett senior editor for Collinson Media, which publishes Rejuvenate, Connect and Collaborate magazines, explains how tapping into the power of Gen Y can yield gold-medal results. I’m part of a generation that’s revolutionizing communication … read more
In her last post, Realtors.org content strategist Sara Zailskas explained why it takes more than intuition or seriousness of purpose to consistently deliver engaging content. In this post she says why working with an information architect is an … read more
In this post, Howard Rauch the chairman of ASBPE’s ethics committee, looks back at the days of editorial neutrality and seeks your input for the issues that should be addressed on this front in an upcoming ASBPE webinar. … read more
In this post, Steven Roll, ASBPE-immediate past president, looks at a case that could impact journalists’ ability to obtain corporate information uncovered as part of a criminal investigation. Does disclosing information gathered as part of a criminal investigation … read more
In this post, Steven Roll, ASBPE immediate-past president explains why starting a personal blog can be a springboard to professional success. Moments before B2B editorial consultant Paul Conley was about to deliver his keynote address at ASBPE’s 2008 … read more
In editorial consultant, Howard Rauch’s previous post– Keep Your E-News in Fighting Shape – he suggested several ways to upgrade package quality. In this follow up he says why he thinks the preliminary results of his latest e-news … read more
In this post, Steven Roll, ASBPE past president looks at the growing trend of articles that include quotes taken from virtual social media venues such as Twitter and Facebook. Left unchecked, the practice increases the likelihood of producing … read more
In this post, Ally E. Peltier, an editor, writer, and publishing consultant formerly of Simon & Schuster shares what to put in and leave out when bringing old content back to life in a book. In this economy … read more
In this post, Jim Carper, chief editor of Dairy Foods, tells us why it would be a good idea to start the year off by writing an operating manual for how to operate our respective publications. Doing so … read more
