Four tips for B2B editors, designers to consider before planning a redesign. By Jamie Winebrenner A magazine redesign can be an exciting opportunity to put your stamp on an existing publication, but it shouldn’t be approached without careful … read more
Azbee judges share their thoughts on what it’s like judging the national competition. Registration is open for the 41st Annual Azbee Awards, and that means the American Society of Business Publication Editors (ASBPE) is looking for industry professionals … read more
Here are some tips for interacting with editors from competing publications at industry events. This past year, I had the opportunity to work on the editorial staff for Lawn & Landscape magazine at GIE Media in the Cleveland … read more
B2B editors need to respond to negativity that shows up on their social media platforms. Newspapers and mainstream media outlets regularly receive harsh backlash from readers on social media – especially in an era of “fake news.” President … read more
Last fall, GIE Media launched Cannabis Dispensary magazine to serve dispensary owners and managers across the US. Team members relate what they learned in the process. With the myriad B2B magazines out there – there’s a B2B publication … read more
Editor’s Note: After interviewing panelists, immediate past ASBPE Ethics Committee chair Howard Rauch prepared a report on the May 10 Ethics Roundtable at the National Conference. Since Howard wasn’t able to attend, he based his report on interviews … read more
This edited version of remarks from the May 10 Ethics Roundtable audience reflects some concerns that were raised during and after the ASBPE National Conference’s panel presentation. As interim Ethics Committee chair, I moderated the panel and the … read more
In an interactive session at the ASBPE’s B2B Media Success Conference on May 10, Ginger Conlon, ASBPE-NY’s co-present and chief editor of MKTGinsight, will discuss how B2B editors can apply content marketers’ best practices to engage and retain … read more
Take time to honor accomplishments of women in the media and mentor younger women to grow throughout the year. Last month, one of my college journalism professors shared an article on social media titled, “59 Women in Journalism … read more
There is no excerpt because this is a protected post.
