By Laura D’Alessandro Search engine optimization (SEO) needs to be a part of today’s editorial planning. Editorial planning isn’t what it used to be. A decade ago, I sat in a newsroom with a team of reporters, each … read more
Create advertorials that are trustworthy and engaging. By Sophia McDonald Bennett An advertorial, which is a subcategory of sponsored content or native advertising, is a magazine or newspaper article that is similar in form to the editorial content … read more
Consider changing the way we conduct ourselves as business journalists. By Dan Murphy Over the years, those of us in the news and information business have embraced (or endured) new journalism, gonzo journalism and, most recently, online journalism … read more
A speaker from ASBPE’s GenerationB2B conference explains why strong ethics are good for business. Advertisers strengthen B2B publications, but readers and trust are essential to the industry’s survival. Sometimes advertisers go too far and risk the health of … read more
By Sophia Bennett Meetings are a necessary evil. But what if there were ways to make them shorter and more productive? C. Terrill Thompson, MSOD, founder and principal of Banyan Coaching and Consulting, has been providing customized facilitation, … read more
Develop relationships with freelance photographers and illustrators to tell stories in unique ways. Hiring a freelance illustrator or photographer is similar to starting a relationship: It’s thrilling, stressful and sometimes you’ll fight over money. I remember my first … read more
By Dan Kubacki Predator and prey. Kerry Knudsen didn’t mince words when describing the relationship between advertisers and readers. “It’s not a symbiotic relationship,” said Knudsen, editor and publisher of W.I. Media Inc. A panel of B2B editors … read more
By Dan Kubacki As the world of trade journalism contracts in some areas and grows in others, business-to-business publications must be unique to enjoy long life cycles. Abe Peck, director of B2B Communication at Northwestern University’s Medill School … read more
By Taryn Oesch Freelancing was a topic I hadn’t thought much about until I attended #GenerationB2B, the ASBPE 2019 National Conference in St. Petersburg, Florida. The opening session, “Freelancer Nation,” was presented by Christine Parizo, a freelance B2B … read more
If you’re not part of the solution, are you part of the problem? Identifying industry problems is a practice that business publications excel at. Business leaders rely, in part, on us to give them warning when we see … read more
