A speaker from ASBPE’s GenerationB2B conference explains why strong ethics are good for business. Advertisers strengthen B2B publications, but readers and trust are essential to the industry’s survival. Sometimes advertisers go too far and risk the health of … read more
The ASBPE Blog
10 do’s and don’ts for more productive meetings
By Sophia Bennett Meetings are a necessary evil. But what if there were ways to make them shorter and more productive? C. Terrill Thompson, MSOD, founder and principal of Banyan Coaching and Consulting, has been providing customized facilitation, … read more
How I learned to love (working with freelancers)
Develop relationships with freelance photographers and illustrators to tell stories in unique ways. Hiring a freelance illustrator or photographer is similar to starting a relationship: It’s thrilling, stressful and sometimes you’ll fight over money. I remember my first … read more
The evolution of ethics in B2B journalism
By Dan Kubacki Predator and prey. Kerry Knudsen didn’t mince words when describing the relationship between advertisers and readers. “It’s not a symbiotic relationship,” said Knudsen, editor and publisher of W.I. Media Inc. A panel of B2B editors … read more
Stand out to survive: How to differentiate your B2B publication
By Dan Kubacki As the world of trade journalism contracts in some areas and grows in others, business-to-business publications must be unique to enjoy long life cycles. Abe Peck, director of B2B Communication at Northwestern University’s Medill School … read more
Freelancer Nation: 5 tips for freelancers and editors
By Taryn Oesch Freelancing was a topic I hadn’t thought much about until I attended #GenerationB2B, the ASBPE 2019 National Conference in St. Petersburg, Florida. The opening session, “Freelancer Nation,” was presented by Christine Parizo, a freelance B2B … read more
Use solutions journalism to address industry problems
If you’re not part of the solution, are you part of the problem? Identifying industry problems is a practice that business publications excel at. Business leaders rely, in part, on us to give them warning when we see … read more
Tips for writing better LinkedIn posts
Make your personal LinkedIn posts come to life by posting great content that will be commented on, liked and shared. When you sit down to write an article or a blog, do you think about who will read … read more
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Welcome to the 2019 ASBPE Ethics Committee Newsletter
Greetings, and welcome to the 2019 ASBPE Ethics Committee newsletter. In this issue we cover editors’ speaking engagements; webinars; trade shows; complaint handling; working with freelancers, and more. And don’t forget about the ethics sessions at GenerationB2B: 2019 … read more