John Bethune, publisher of the B2B Memes website interviews Steven Roll about his foray into personal blogging. At first, Steve was hesitant to try it for fear of living out the typical blogging nightmare scenario. But after thinking … read more
In this post, ASBPE award winning freelance writer Tam Harbert explains why even in the age of content farms and $15 fees for articles, trade publications get exactly what they pay for when it comes to hiring editorial … read more
Financial writer-editor Susan Weiner discusses the key characteristics of white paper in this guest post. Her previous guest post for the ASPBE Blog was “LinkedIn Groups Help Blog Posts Soar.” White papers are a great tool for business … read more
In this post, editor, writer, and publishing consultant Ally E. Peltier discusses the three major paths to getting your book into your readers’ hands. In her last installment she explained how to properly choose and assemble content for … read more
In this post, Jennifer Garrett senior editor for Collinson Media, which publishes Rejuvenate, Connect and Collaborate magazines, explains how tapping into the power of Gen Y can yield gold-medal results. I’m part of a generation that’s revolutionizing communication … read more
In this post, Howard Rauch the chairman of ASBPE’s ethics committee, looks back at the days of editorial neutrality and seeks your input for the issues that should be addressed on this front in an upcoming ASBPE webinar. … read more
In this post, Steven Roll, ASBPE-immediate past president, looks at a case that could impact journalists’ ability to obtain corporate information uncovered as part of a criminal investigation. Does disclosing information gathered as part of a criminal investigation … read more
In this post, Ally E. Peltier, an editor, writer, and publishing consultant formerly of Simon & Schuster shares what to put in and leave out when bringing old content back to life in a book. In this economy … read more
In this post, freelance writer Lin Grensing-Pophal, shares some tips for how business journalists can ride out the remainder of the current economic crisis. I’ve been a business journalist for more years than I care to think about … read more
There are as many ways to write a B2B blog as there are market niches, micro-niches, and nano-micro-niches (you know, the people who live and die producing all-organic swine feed, or Muzak versions of Beatles tunes). These people … read more
