Sue Pelletier, editor/blogger for Medical Meetings/Capsules and face2face blogs, explains how B2B pubs can make lemonade from the sour search traffic stats resulting from Google’s algorithm change. Google’s recent algorithm update, code-named Panda, savaged a lot of B2B … read more
Bill Coffin, editor-in-chief of National Underwriter Life & Health, vents some steam over an award-winning magazine’s recent photo scandal. As a publishing professional with nearly 20 years of experience, and also as a long-time vegetarian (and a recent … read more
In this post, Warren Hersch, ASBPE national president, explains why there’s never been a better time to take advantage of the professional development opportunities available to those who volunteer their energies to ASBPE. Are you looking for opportunities … read more
John Bethune, publisher of the B2B Memes website interviews Steven Roll about his foray into personal blogging. At first, Steve was hesitant to try it for fear of living out the typical blogging nightmare scenario. But after thinking … read more
In this post, ASBPE award winning freelance writer Tam Harbert explains why even in the age of content farms and $15 fees for articles, trade publications get exactly what they pay for when it comes to hiring editorial … read more
Financial writer-editor Susan Weiner discusses the key characteristics of white paper in this guest post. Her previous guest post for the ASPBE Blog was “LinkedIn Groups Help Blog Posts Soar.” White papers are a great tool for business … read more
In this post, editor, writer, and publishing consultant Ally E. Peltier discusses the three major paths to getting your book into your readers’ hands. In her last installment she explained how to properly choose and assemble content for … read more
In this post, Jennifer Garrett senior editor for Collinson Media, which publishes Rejuvenate, Connect and Collaborate magazines, explains how tapping into the power of Gen Y can yield gold-medal results. I’m part of a generation that’s revolutionizing communication … read more
In this post, Howard Rauch the chairman of ASBPE’s ethics committee, looks back at the days of editorial neutrality and seeks your input for the issues that should be addressed on this front in an upcoming ASBPE webinar. … read more
In this post, Steven Roll, ASBPE-immediate past president, looks at a case that could impact journalists’ ability to obtain corporate information uncovered as part of a criminal investigation. Does disclosing information gathered as part of a criminal investigation … read more
