Next B2B Ethics Virtual Round Table focuses on impact of crumbled wall between editorial and sales teams What new ethical challenges have emerged for B2B editors required to engage in marketing projects? That’s the key question being addressed … read more
By Mark Schlack This month, ASBPE is focusing our ongoing ethics discussion on native advertising. It’s an interesting phrase — if you didn’t know better, you might think it’s an effort to advertise in many languages around the … read more
What is the worst a publication can do when limiting editors who are trying to add nuance to their analyses of important situations in their industries? Surely, the worst is captured in this New York Times story about … read more
By Roy Harris In discussing Norm Pearlstine’s return to Time Inc. after a long, productive stint at Bloomberg, New York Times columnist Joe Nocera raises serious questions about the nature of the chief content officer position. Nocera has something … read more
By Howard Rauch Last month saw some dubious recognition heaped upon “native advertising.” First a New York Times article appearing in the Business Day section bore this headline: “Storytelling Ads May be Journalism’s New Peril.” And before the … read more
Interesting piece on Poynter about being clear with readers whether they’re viewing a guest contribution or a staff piece. Seems to me a simple label in the headline can work. “Guest: Headline” or “Perspective: Headline” … even perhaps … read more
By Howard Rauch In the 20th Century, “truth” was a key guidepost emphasized in most journalism organization ethics codes. Back then, the usual accompanying tenets were independence, minimize harm and accountability. But the 21st Century has brought digital … read more
By Mark Schlack At ASBPE, we are very active in promoting ethics in publishing. The 800-lb gorilla in that discussion is the relationship between editorial and advertising. However, there are some 400-lb gorillas in the same room and … read more
By Howard Rauch “How can I reorganize the role of the editors to focus more on revenue generation? How is that possible without crossing the line between editorial and advertising, which already is blurred by more advertorials, cover … read more
By Jay Campbell I bet it’s happened to most of you. Happily reading a story you found through a web search for something you’re working on, a few sentences in, you go, “I’ve heard this before. Wait, we … read more
