By Tonie Auer DFW ASBPE Chapter President and National Blog Committee Chairwoman As a blogger and a journalist, I see a fine line between the two roles. Yes, blogging plays a role in news. I think everyone would … read more
Blogger Journalism?
Digital
You Are What the Web Says You Are: Writers and Social Media
By Joe PulizziFounder and Chief Content Officer for Junta42 My expertise is in content marketing — custom publishing to most of you reading here. When I was asked to submit a blog post, I started to think about … read more
Striking a Balance Between Print and Online
By Katy TomasuloASBPE Washington, DC Chapter President During Sunday’s Super Bowl, domain registration Web site godaddy.com ran an advertisement that indicated, in a nutshell, that the ad they originally intended to run featuring Indy driver Danica Patrick was … read more
How to post more content on the web
By Katy Tomasulo At last summer’s ASBPE National Editorial Conference — which covered a range of topics about Web 2.0 — two things stood out for me the most. First was the widespread bewilderment among B2B editors about … read more
Should journalists be paid more for additional work?
Article written. CheckSources confirmed. CheckHeadline and dek written. Check.Online hed crafted. CheckSEO keywords listed. CheckLink list included. Check. Remember when you used to be able to just write a story and submit it? Those days are over if … read more
ASBPE’s National Blog: The Antidote to Future Shock
By Steven RollASBPE President When I read Alvin Toffler’s Future Shock in high school, I scoffed at his premise that the pace of technological change would accelerate so rapidly that people would someday be unable to keep up. … read more