By Howard Rauch Be brief! That’s the focus of most search engine advisories that address “writing for websites.” Use short sentences and short paragraphs. Leads should make an important point within the first few words. Don’t let vocabulary … read more
By Martha SpizziriASBPE Web Editor Who’s on Twitter that B2B editors and journalists should be following? Let us know, and we’ll post the top 10 responses here in a week or so. Here are some of our picks, … read more
By Steven RollASBPE President For the past year or so I’ve been reading about Twitter and quietly hoping it would just go away. After all, I bet in 10 years from now we’ll look back at some of … read more
By Roy HarrisASPBE Past President Several ASBPE chapters are known for their powerful program planning. But it would be hard to top the work done by the Chicago chapter in designing this month’s half-day workshop titled “B2B Survival … read more
By Martha SpizziriASBPE Web Editor “Anyone can launch a media brand. The time is right now, especially because buying behavior has changed.” That’s the judgment of Joe Pulizzi, who copresented the ASBPE webinar “A B2B Journalist’s Guide to … read more
By Nikki GoldenChicago Chapter President I asked over on the Chicago Chapter blog a few weeks ago: Where does innovation come from? My question stemmed from the fact that editors have some really great ideas, and yet a … read more
By Jyme MarianiASBPE National Treasurer Let me start by being honest. I don’t usually blog, at least not willingly. Every month, my job forces me to post two entries, on the first and third Tuesday of the month. … read more
By Tonie AuerDFW Chapter President/National Blog Chairwoman What makes one blog more worthy of your valuable reading time over another blog? John Brandon over at Computerworld talks about his criteria for a good blog and then goes on … read more
How familiar are you with social media (LinkedIn, Twitter, Facebook, etc.)? ( surveys)
By Steven RollASBPE President Harry McCracken, former editor-in-chief, of PC World, and editor of the recently launched personal technology blog Technologizer, recently started another blog featuring his observations on the media business. It’s called McCracken On Media. McCracken … read more
