By Paul Heney

I’m pleased to announce the launch of TABPI’s third Design Challenge, a free competition that we launched in 2008. The Challenge is meant to reward graphic creativity in the B2B industry, as well as serve as an educational exercise for other artists. Best of all, the overall winner receives $250, and his/her solution is highlighted on the TABPI website. We also include other selected entries, to illustrate the range of creativity and ideas.

This Design Challenge revolves around the puzzle of creating back to back monthly covers for a magazine that are related to the same story. How do you make a “Part I” and “Part II” cover that work together, but also stand alone? Complete details are at the TABPI website, http://www.tabpi.org/. Please pass this information on to your favorite designer, to let them exercise some creative muscle in the New Year.

At the website, you can also see winners of the first two Design Challenges, along with last year’s inaugural Editorial Challenge. We also list judges’ comments (positive and negative) for the winner and the honorable mentions. It’s a pretty fascinating exercise. I highly recommend checking it out.

The deadline for submitting Design Challenge solutions is Friday, Feb. 12.

Paul is the president of TABPI and past president of the ASBPE.