Research covers 16 digital activities, 16 digital strategies, 12 leadership parameters.
ASBPE and the Medill School and Media Management Center at Northwestern University asked 273 B2B editors such questions as:
- What percentage of your work is currently devoted to digital?
- How adequate is the digital skills training provided by your company?
- Is focus on digital issues affecting print editorial content positively or negatively?
- What strategies are most necessary to your title?
The report includes 20 tables of data and more than 200 open-ended comments from respondents.
Download the report (228K PDF).