ASBPE Digital Skills & Strategy Survey

Research covers 16 digital activities, 16 digital strategies, 12 leadership parameters.

ASBPE and the Medill School and Media Management Center at Northwestern University asked 273 B2B editors such questions as:

  • What percentage of your work is currently devoted to digital?
  • How adequate is the digital skills training provided by your company?
  • Is focus on digital issues affecting print editorial content positively or negatively?
  • What strategies are most necessary to your title?

The report includes 20 tables of data and more than 200 open-ended comments from respondents.

Download the report (228K PDF).


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