We are pleased to introduce our lineup of speakers for Heroes of B2B Media, ASBPE’s 2023 National Conference. Learn more about the 2024 conference.
Register by our April 12 early-bird deadline to save $100 on full-conference tickets or $70 on one-day passes for the Azbee Awards. The final deadline to register is May 9, 2024.
KEYNOTE: Brian Morrissey
Founder of The Rebooting and Former President and Editor-in-Chief of Digiday Media
Session: Keynote: The biggest trends reshaping the future of media and what to do about them: A fireside chat with Brian Morrissey
Morrissey is the founder of The RebootingThis off-site link opens in new tab or window., a publication focused on the methods of building sustainable media businesses. Previously, he was the president and editor-in-chief of Digiday Media, a leading B2B publication for the media and marketing industry, where he was responsible for all editorial across the brands, memberships, products, event programming and design.
Justin Armburger
Creative Director & Floral Designer
Session: Will A.I. Be the New Art Director?
Justin Armburger is an art director with more than a dozen years’ experience designing print and digital media. He has worked with design agencies, international associations and political campaigns, and he also spent six years as an adjunct professor teaching magazine design at Kent State University.
Mariah Bartz
Assistant Art Director, Security Management, ASIS International
Session: Will A.I. Be the New Art Director?
Mariah Bartz is the assistant art director at Security Management magazine and senior digital designer at ASIS International, with nearly a decade of experience in the realm of marketing design. Throughout her career, she has created award-winning and visually-compelling graphics spanning various digital mediums, including social media, web, video, motion design, editorial, and email marketing. Bartz graduated with a B.S. in Graphic Communications from Western Illinois University.
Jamie Butters
Executive Editor, Automotive News, Crain Communications
Session: Is ‘Paper’ a Four-Letter Word? Print’s Role Today
Jamie Butters is executive editor of Automotive News, leading the reporting, editing and production of the bible of the auto industry across multiple platforms. He also hosts the Daily Drive podcast. Butters joined the organization as its chief content officer in 2018. He has covered the auto industry in Detroit for more than two decades: first at the Detroit Free Press for eight years as a reporter and editor, then serving 10 years at Bloomberg News in Detroit, mostly as an editor and team leader. Butters studied journalism at the University of Iowa, graduated with a finance degree from the University of Kentucky and studied China and its economy as a Knight Wallace Fellow at the University of Michigan.
Matt Claney
VP, Creative Director, WTWH Media LLC
Session: Will A.I. Be the New Art Director?
Matt Claney is the vice president, creative director for WTWH Media, an integrated B2B media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, R&D, retail and robotics markets. He began his career in magazine design, creating for Solar Power World and Medical Design & Outsourcing, and now leads a team of designers to produce compelling visuals for a variety of mediums that includes print, web, social, and event branding. Claney graduated from Kent State University with a B.S. in Visual Journalism and lives in the Greater Pittsburgh region with his family.
Paul Cheung
Strategic Advisor for AI, Operations & Development, Hacks/Hackers
Session: AI: Flawed Algorithms When It Comes to DEI
Paul Cheung is a mission-focused leader dedicated to driving innovation and progress in the media industry. With over 20 years of experience, he has spearheaded transformative initiatives focused on technology adoption, combating misinformation, ensuring business sustainability, and fostering organizational culture change. Cheung has held prominent leadership positions at organizations such as the Center for Public Integrity, Knight Foundation, NBC News Digital, The Associated Press, The Miami Herald, and The Wall Street Journal.
Elizabeth Coyne
Editor-in-Chief, Fierce Network, Questex LLC
Session: Will A.I. Be the New Art Director?
Liz Coyne is editor-in-chief of Fierce Network. Previously, she was the managing editor for Silverlinings. Coyne started her career in B2B publishing at Telephony Magazine before moving on to The Net Economy, Light Reading, America’s Network and SDxCentral with stints in PR at TM Forum and editing for a crypto-focused pub called Blockworks. She lives in the Chicagoland area with her family. Coyne is published in McSweeney’s Internet Tendency.
Kevin Davis
Managing Editor, ABA Journal, American Bar Association
Session: Ambitious Digital Journalism
Kevin Davis is an award-winning journalist, author, magazine writer and managing editor of the ABA Journal. His writing has appeared in The New York Times, USA Today, Los Angeles Times, Chicago Tribune, Chicago magazine, Reader’s Digest and many other publications. Davis is the author of three non-fiction books, “The Wrong Man,” “Defending the Damned” and “The Brain Defense.” He was the 2019 recipient of ASBPE’s Stephen Barr Award for Feature Writing.
Samantha Enslen
President, Dragonfly Editorial
Session: From Lumpy to Lively: How Plain Language Creates Surprisingly Vibrant Stories
Samantha Enslen runs Dragonfly Editorial, a creative agency based in Dayton, Ohio, with customers around the world. Dragonfly’s writers are known for explaining complex topics clearly, working across multiple B2B industries. Enslen is the former editorial manager at CSC and former contributing editor to The Editorial Eye. She spent eight years on the board of ACES: The Society for Editing, and served as managing editor of Tracking Changes, the society’s quarterly journal. Enslen has received multiple awards for her writing and in 2020 was named a Fellow of the Association of Proposal Management Professionals. She is also a writer for the Grammar Girl podcast.
David Evans
Art Director, Bloomberg Law, Bloomberg Industry Group
Session: Will A.I. Be the New Art Director?
David Evans is the art director for Bloomberg Law where he and his team are responsible for visual solutions for the website and special projects. Prior to joining Bloomberg Law, he was the creative director for the non-profit think-tank, Washington Center for Equitable Growth. Before entering the non-profit industry, Evans spent his career as a visual journalist for Bloomberg News, Bloomberg Government, and USA Today. There, he collaborated closely with reporters, editors, analysts, and other multimedia professionals to create animated-diagrammatic infographics, data visualizations, and multimedia essays. His work has been recognized by the Society of News Design, Editor & Publisher, the National Press Photographers Association, and the Online News Association. Evans earned a Bachelor of Fine Arts degree in communication arts and design from Virginia Commonwealth University.
Hillary Glen
Digital Art Director, Editorial, Advertising Specialty Institute®
Session: Will A.I. Be the New Art Director?
Hillary Glen has been in the publishing industry since 1995, and has worked as a graphic designer and web designer at Advertising Specialty Institute® for almost 25 years. Her design background was first in print, and she began working in web design in 2020.
Erin Hallstrom
Associate Director of SEO Strategy, Endeavor Business Media
Session: AI killed the SEO Star … or did it?
Erin Hallstrom is the Associate Director of SEO Strategy for Endeavor Business Media, where she works with more than 150 journalists across 80 brands to implement SEO best practices. Hallstrom is also responsible for Endeavor’s metrics reporting, where she uses her expertise in website analytics to help teams understand their data to make informed SEO decisions. She holds multiple technical certifications in Google Analytics and regularly trains audience and marketing groups how best to utilize SEO for enhanced content performance.
Heather Lalley
Managing Editor, Restaurant Business, Informa Connect
Session: Innovations in Online Storytelling
Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily News. She previously served as editor in chief of Winsight’s Grocery Business. Before joining Winsight and Informa, Lalley spent nearly a decade as a reporter for the daily newspaper in Spokane, Washington. She is the author of “The Chicago Homegrown Cookbook.” Lalley holds a journalism degree from Northwestern University and is a graduate of the two-year baking and pastry program at Washburne Culinary Institute in Chicago. She is the mother of two and rarely passes up a chance to eat tater tots.
Edwin Lopez
Managing Editor, Industry Dive
Session: New Skills for Modern Journalists
As a managing editor for Industry Dive, Edwin Lopez is responsible for the daily operations and strategy at Supply Chain Dive, Trucking Dive, Manufacturing Dive and Automotive Dive. His career highlights include helping establish Industry Dive’s editorial operations as a business critical department, growing his publication group to a 10+ person team, and writing more than 500 stories on supply chains. Lopez is originally from the border cities of El Paso, Texas and Ciudad Juárez, Chihuahua, and graduated from Georgetown University’s School of Foreign Service.
Rich Luna
Senior Director, Content, Associated Luxury Hotels International
Session: Is ‘Paper’ a Four-Letter Word? Print’s Role Today
Rich Luna is senior director, content, at Associated Luxury Hotels International (ALHI). He is an ASAE Diversity Executive Leadership Program (DELP) scholar and serves on the ASBPE board of directors. He also serves on the communications committees for the U.S. Travel Association and Association Latinos. Prior to ALHI, he was in publishing roles for Meeting Professionals International and the Boy Scouts of America, and in reporting, editing and leadership role at newspapers across the country. He received his B.A. from the University of Texas at El Paso.
Marina Mayer
Content Director, IRONMARKETS
Session: Is ‘Paper’ a Four-Letter Word? Print’s Role Today
Marina Mayer serves as content director of IRONMARKETS, overseeing all brands, including ForConstructionPros.com, Equipment Today, Pavement Maintenance & Reconstruction, Concrete Contractor, Asphalt Contractor, Rental Magazine, Green Industry Pros, SnowPro, OEM Off-Highway, IRONPROS.com, as well as Food Logistics and Supply & Demand Chain Executive, for which she also serves as editor-in-chief. Mayer is an experienced B2B journalist with 19-plus years’ experience in the B2B space; 13-plus years in the food and beverage space; and 11 of those years specifically in the supply chain and logistics space. She is co-founder of the Women in Supply Chain Forum, sits on MediaGrowth’s Editorial Advisory Council, is a judge for Transportation Marketing & Sales Association‘s (TMSA) Trailblazers award, was named an ASBPE Young Leader Scholar, moderates a number of webinars and podcasts and presents at trade shows, conferences and external sales meetings.
Jonathan Maze
Editor-in-Chief, Restaurant Business, Informa Connect
Session: Making the Switch: Case Studies from Digital/Hybrid Publications
Jonathan Maze is the editor-in-chief of Restaurant Business magazine, an award-winning, online publication dedicated to the business of restaurants. He covers fast food, franchising and finance, hosts the “A Deeper Dive” podcast and authors “The Bottom Line” blog and its companion newsletter. Maze has also appeared on The Today Show, NPR, The History Channel and has been quoted in numerous publications.
Joe Milord
Senior Community Manager, Publisher Partnerships, LinkedIn
Session: Winning on LinkedIn: Leveraging Social Media for Audience Growth & Engagement
Joe Milord is a media professional with over a decade of experience working in various editorial roles, including nearly six years at LinkedIn News, the editorial arm of LinkedIn. In his current role, he manages relationships between LinkedIn and its partner publishers, as well as journalists who are looking to engage on the platform. Previously, Milord spent four and a half years working as an editor on the LinkedIn News team, creating original written and video content. Beyond his day job, Milord is the founder of Industry Link NYC, an event series dedicated to bringing together minorities working in the media and tech industries. He is a graduate of the Rutgers School of Communication and Information, a native of Newark, NJ and based in Brooklyn, NY.
Elaine Pofeldt
Independent Journalist and Author
Session: AI: Flawed Algorithms When It Comes to DEI
Elaine Pofeldt is an independent business journalist who has contributed to FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business, the Economist Intelligence Unit and many other publications. She is the author of “Tiny Business, Big Money,” a look at how seven-figure businesses with small teams are reinventing the small business landscape and “The Million-Dollar, One-Person Business,” a guide to how solopreneurs are breaking $1 million in revenue in businesses with no employees except the owners. Pofeldt is also a ghostwriter/collaborative editor and speaker. As a senior editor at FORTUNE Small Business, where she worked for eight years, she was twice nominated for the National Magazine Award for her features and ran the magazine’s annual business plan competition. Pofeldt graduated from Yale University with a BA in English. She lives in in New Jersey with her four children and in her free time enjoys yoga, kickboxing and long walks.
Emily Primeaux
Writing Manager, Dragonfly Editorial
Session: Disrupt or Be Disrupted: Harnessing Expertise for B2B Thought Leadership
Emily Primeaux is the writing manager at Dragonfly Editorial where she and her team deliver clear and compelling outsourced content. Primeaux spent many years with Fraud Magazine and has experience across website content and magazine development, magazine production, marketing communications and thought leadership. She has built her career interviewing subject matter experts such as Theranos whistleblower Tyler Shultz; actor Richard Dreyfuss; the DEA agents behind the hit Netflix show “Narcos;” and more. She writes long-form articles, thought leadership, profiles, case studies and white papers on everything from fraud and finance to technology and cybersecurity.
Traci Purdum
Editor-in-Chief of Chemical Processing, Endeavor Business Media
Session: Making the Switch: Case Studies from Digital/Hybrid Publications
Traci Purdum, an award-winning business journalist with extensive experience covering management issues, is a graduate of the Kent State University School of Journalism and Mass Communication, Kent, Ohio, and an alumnus of the Wharton Seminar for Business Journalists, Wharton School of Business, University of Pennsylvania, Philadelphia.
Nicole Racadag, MSJ
Senior Managing Editor, ACR Bulletin, American College of Radiology
Session: Making the Switch: Case Studies from Digital/Hybrid Publications
Nicole Racadag, MSJ, senior managing editor at the American College of Radiology (ACR), has overseen all aspects of publishing the ACR Bulletin, the ACR’s member magazine, since 2017. Under her direction, the ACR Bulletin has garnered significant recognition, including national and regional awards for writing and design from the American Society of Business Publication Editors and Communications Concepts, Inc. Prior to joining the ACR, she served in various publishing and public relations capacities at several healthcare associations in the Washington, D.C., area, including the American Chiropractic Association, the American Industrial Hygiene Association, and the American Society of Clinical Oncology. She is an active member of ASBPE and was awarded ASBPE’s Diversity Fellowship in 2023.
Michael Reeves
Digital Content Director, strategy+business, PWC
Session: Innovations in Online Storytelling
Michael Reeves is digital content director within the Global Thought Leadership team at PwC. One of his responsibilities is to act as creative director for strategy+business, PwC’s management content brand. Before PwC, Reeves spent six years as digital content and editorial leader for EY. And before professional services came calling, he spent time in a variety of creative agencies, moving from classic TV advertising through broadcast brand identity and into online brand storytelling. Reeves draws upon all of those experiences in his quest to make strategy+business as engaging as it can be for its senior executive audience.
Davide Savenije
Editor-in-Chief, Industry Dive and Vice President, ASBPE
Session: The Metrics that Matter Most
Davide Savenije is the editor-in-chief at Industry Dive. He is the leader of a newsroom with 130 of the best journalists in the business and sets the direction for the company’s 35+ market-leading B2B publications for over 2 million newsletter subscribers. Savenije was integral in building Industry Dive’s editorial strategy, culture and team since he joined the company as an intern in 2012. Savenije is also the vice president of the Board of Directors for ASBPE.
Chana Schoenberger
Editor-in-Chief, American Banker, Arizent
Session: Ambitious Digital Journalism
Chana R. Schoenberger is the editor-in-chief of American Banker, an Arizent publication. Previously, she was the editor-in-chief of Financial Planning after joining Arizent in 2020. In her prior role, Schoenberger was the managing editor for U.S. wealth management at J.P. Morgan. Before that, she was a columnist and freelance journalist, and previously worked at Bloomberg News, Dow Jones/The Wall Street Journal, and Forbes. A graduate of Harvard College, Schoenberger received her master’s degree as part of Columbia Journalism School’s Knight-Bagehot Fellowship for business journalists. She is now based in New York City after stints in Tokyo and Canada.
Jason Snyder
Executive Editor, CIO.com, Foundry
Session: Ambitious Digital Journalism
Jason Snyder is executive editor for CIO.com. He has earned numerous industry awards for his work as an editor and writer over the past 20 years in information technology B2B journalism. He lives in Portland, Ore.
Drew Vass
Executive Editor, [DWM] Magazine, Key Media & Research
Session: AI: Flawed Algorithms When It Comes to DEI
Drew Vass has two decades of experience as a professional writer, editor and journalist. His writing spans B2B and consumer media, including more than a decade on newsstands. Vass’ work as a creative copywriter and strategist on everything from branding, websites and video productions, to nationally publicized print, radio and TV ads, also earn him the label of “creative multi-tool.” His writing has garnered numerous awards and recognitions over the years, including national and regional Azbees, a capital award of merit from the Public Relations Society of America and as a two-time finalist for the Jesse H. Neal Awards. Vass currently serves as the executive editor for [DWM] magazine, a Key Media & Research publication and brand.
Registration
Register by our April 12 early-bird deadline to save $100 on full-conference tickets or $70 on one-day passes for the Azbee Awards. The final deadline to register is May 9, 2024.